Together with PUMA, we’ve created a collection rooted in movement, running and the community that brings it all together. For the first time, our vision extends beyond apparel and into footwear.

Introducing the exclusive PUMA x Another Cotton Lab Deviate Pure, alongside a full collection of performance apparel and lifestyle pieces — made for your runs and everything around them.

After months of working behind the scenes, we’re ready to share it with you.

The full collection launches online on Thursday, September 24, 2026, at 10:00 CEST.

ONLINE: 24.09.2026 | 10:00 AM CEST